Roxio in a press release here have announced the launch of a standalone video editor named Video Lab HD with 3D.
This comes as a departure from their usual product line which generally covers conversion types of software or their multimedia suite Creator 2001.
Comprehensive Personal Editing Suite for the Creation and Enjoyment of High Definition and 3D Video
Santa Clara, CA (January 13, 2011) — Roxio®, a division of Sonic Solutions® (NASDAQ: SNIC), today released Roxio Video Lab HD, a robust high-definition video editing suite for capturing, editing, and sharing personal home movies, which now features a range of capabilities for creating 3D projects. Roxio Video Lab HD allows users to import a wide range of 3D video formats including stereoscopic content directly from 3D cameras. The software also automatically converts standard 2D content into 3D, so users can include existing standard home movies to their 3D video creations.
Interestingly they have come out swinging with full HD support as well as 3D support right from the get go.
More to come when I get my hands on a copy and take it for a spin.